Key Pieces of Essay Samples for Ibps Po

<h1> Key Pieces of Essay Samples for Ibps Po </h1> <h2>What You Need to Know About Essay Samples for Ibps Po </h2> <p>This would permit you to get acquainted with composing as a movement. Keep up the extraordinary work and continue composing, you're acceptable at it. For letters, structure has become the most significant piece of composing. </p> <p>Once you are done with paper. In addition, it's similarly less difficult to create a letter since it should be short and fresh while in an article one must set up different focuses and clarify or break down them. Furthermore, it's relatively more straightforward to create a letter since it's a fresh piece of composing though in an article when must be detailed and organized at precisely the same second. Let us presently focus on letter composing. </p> <h2>The 30-Second Trick for Essay Samples for Ibps Po </h2> <p>One significant issue to consider is that the evaluation of the substance is a higher priority than the amount. Furthermore, the substance must be written in straightforward langauge that could be comprehended by the peruser without any problem. In the event that you have the straightforward comprehension of English punctuation and an extraordinary jargon, you will score well inside this area. Just in the occasion you wonder, what you conside r your instructor most likely doesn't make a difference. </p> <p>There's, obviously, a breaking point on the scope of pages even our best authors can deliver with a squeezing cutoff time, however normally, we can fulfill all the customers looking for earnest help. Furthermore, the specialists must be heard by the administration. Be that as it may, you can be sure that you're getting a fine work at the cost label you're paying. This will ensure a high score and an extraordinary position. </p> <p>It will likewise empower you in the point paper of SBI PO mains test. IBPS tests aren't cleared for the time being, it's just similar to ascending a mountain. SBI PO Mains Exam will be directed in a long time. IBPS PO Mains Exam experienced loads of changes this previous year. </p> <p>These questions resemble the inquiries posed by IBPS in the former test and will be very helpful for the understudies to take a gander at their planning level for the test. These riddles resemble the inquiries posed by IBPS in the first test and will be very valuable for the understudies to prepare for the test. It's reasonable you think your best educators are those which gave you best grades. Some skilled understudies can break the tests in 1 endeavor while some take a couple more. </p> <p>No new focuses must be composed. Verify you separate your time as per the weightage of the inquiry. Cling to an efficient way to substantial your answer bit by bit. Endeavor to fuse some specific proof to show your point. </p> <h2>The Honest to Goodness Truth on Essay Samples for Ibps Po </h2> <p>Exams, you can see Oliveboard's examine discussion. Here we're giving a few plans to make an ideal article in the test. The inspector will attempt to scan for composed substance with contemplations and models supporting precisely the same. I am mindful that these are a couple of the inquiries that you may decide to pose to me. </p> <p>No singular paper will be directed for Computer Applications. Data should be passed on obviously. It's useful for the understudies to fix past paper. Understudies have occupied existences and every now and again disregard a moving toward cutoff time. </p> <p>Numerous steps are taken so far yet attractive outcome has not yet been acquired. Subsequently, it's essential to score well inside this segment. Each segment is pivotal to get an extra edge over different applicants. Inside the following section, give the fundamental data. </p> <h2>Finding the Best Essay Samples for Ibps Po </h2> <p>For numerous older people, the last part of their life isn't a chance to unwind and savor retirement, however rather a hard and despondent period, because of money related con cerns, bombing wellbeing and forlornness. Also, when you're in a tough situation or different contemplations simply continue helping yourself to remember the existence you will have subsequent to clearing the test and you'll be soothed of your strains. Force irregular characteristics in sexual orientation relations in numerous niches and corners of earth suggest that sex equity and supportable improvement must go together. These developments have occurred in numerous pockets of earth at a few times. </p> <p>Giving birth to a young lady youngster implied there were no additional hands to help in raising the family pay. For the rst few, don't be worried about the second you take. As future expands, the regular individual lives well past the period of retirement. </p> <p>You may likewise make sure about numerous limits on our site which will assist you with saving some more cash for future requests or anything you need to spend them on. Nature of human services faculty out there. You're ready to change the time separate and pick one which works for you. It's the second phase of the determination method for IBPS PO. </p>

<h1>How to Write Research Paper Topics on Gay Marriage</h1><p>Are you keen on finding out about how to compose your own examination paper points on gay marriage? I realize this point is disputable, and numerous individuals are not happy with talking about their sexual direction. By the by, this is a subject that isn't just significant yet in addition significant for the individuals in question. Numerous youngsters need to participate in the gay network, and in this manner they feel constrained to discuss it in their examination papers.</p><p></p><p>The first thing you have to do when you are contemplating composing an exploration paper point on gay marriage is to thought of a subject or theme. Much the same as any theme you should compose on, you need to set out certain objectives you need to accomplish by composing your paper. Record your objectives and goals. This will be the foundation of your exploration paper topic.</p><p>< ;/p><p>Once you have your objectives and destinations chose, the time has come to limit your examination paper point to only one subject. When you have your subject limited, the time has come to discover what other research points could be expounded on. For instance, did you realize that in earlier years the idea of gay marriage was restricted by the Catholic Church? The Catholic Church will impact your paper point, since it gives the present setting of the debate. You have to expound on the two sides of the story, and let the peruser choose whether or not they are thoughtful towards either side.</p><p></p><p>For model, you could begin your examination paper subject on gay marriage by first expressing the position of the Pope and afterward clarifying why the individual took a stand in opposition to gay marriage. Thusly, you can get the understudy to see the lip service of the Church. The second piece of your paper theme could be the understudies' vie w on gay marriage, and their choice to remain in the congregation or leave. Try not to part with your thoughts, rather, let them utilize their own feelings and do an exposition on it.</p><p></p><p>If you have discovered that your point is as of now excessively expansive, you could without much of a stretch tight down your examination paper subjects on gay union with the issue of gay appropriation. In the event that you are attempting to compose an exploration paper theme on gay reception, you should do an article on the advantages and disadvantages of the gay appropriation and gay marriage. Let the understudy compose their conclusion, and afterward clarify why they don't concur with you.</p><p></p><p>There are a ton of assets on the Internet that offers tips on composing research paper subjects on gay marriage. Despite the fact that this isn't a theme you would need to expound on, you should ensure that you read the subjects out before you compose your paper. This will support you if there are any misinterpretations that you could evade. This is an exceptionally touchy subject that require close perception of the realities, and to not compose something that isn't right will be an extremely enormous blunder.</p><p></p><p>Once you have composed a couple of papers on the point, you will understand that expounding on it can become simpler once you know about the significance of exploring. Being a specialist is significant in light of the fact that you should have the option to associate with the peruser. You should exhibit the energy you have for your subject, and afterward you can fabricate your believability and you will be an authority.</p><p></p><p>You will be extremely glad to realize that the way toward investigating is very simple and clear when you figure out how to compose your paper themes on gay marriage. Not exclusively will you have the option to compose yo ur papers rapidly, yet you will likewise have the option to get a decent handle of the theme. Great luck!</p>

Essay Sample Ideas - Where to Find Good College Essay Samples

Essay Sample Ideas - Where to Find Good College Essay SamplesOne of the best ways to ensure that you receive high quality college essay samples is to write a good essay. This is something that will certainly have lasting effects and will determine whether or not you get into a good college.The best way to make sure that you get a good essay is to know how to write one. You have to learn all the various aspects of essay writing, and this is something that can be done by looking at some sample essays online.There are various good writers online who would provide you with the required ideas, tips and techniques. You should always use the best one that they give you, and also keep an eye out for the ones that don't contain the necessary information.Many colleges provide these essay samples, and so there is nothing to worry about. Most of them provide essay samples to their applicants, and the best thing about them is that you can have all the help that you need from the Internet. Just pu t in your details and you will get them right away.In order to find out which essay samples are best, just take the time to read them, and then go and look at the different writing samples that the different colleges have posted. You have to check the writing samples of various universities, because you will notice that some of them have clearly mentioned about the different elements that you should take into consideration. There are many essays that you can find, and there are some that you should avoid.Colleges usually have certain types of essays, and so they also have certain types of samples. These samples have to be checked carefully before you begin writing the essay, so you have to ensure that the writing samples that you get are correct. This is because any error in the essays that you get will affect the whole process, and make it difficult for you to get through.With the help of the right essay samples, you will definitely get the right essay in no time. Make sure that yo u don't try and write on your own, as this will not serve you well. If you want to get the best, check out the websites that give samples of different writing samples so that you can make sure that you are getting it from the best writer.

Essay Writing Tips - Some Helpful Tips For Writers on Experiences to Write About in College Essay

Paper Writing Tips - Some Helpful Tips For Writers on Experiences to Write About in College EssayYour school article is one of the most significant pieces of your application. That being stated, there are a couple of encounters to expound on in school exposition that you can use to further your potential benefit. It may appear good judgment, yet there are a great deal of authors who overlook these composing tips. Here are a portion of the things you ought to consider when you are composing your school essay.Keep it quick and painless. The exact opposite thing you need to do is bore your perusers by keeping your school paper excessively long. It will make it hard for them to comprehend what you are attempting to say.When you are attempting to expound on your encounters in school, it is ideal to separate it into parts. Doing this will make it simpler for you to concentrate on your message. Likewise, the parts will offer you a chance to give a portrayal of every section. This will make it simple for your perusers to comprehend what you mean by each chapter.When you are expounding on your encounters in school, attempt to discuss your suppositions instead of what befell you. Pretty much all of us has had one experience that we might not have liked. By discussing your feeling, you can abstain from saying that you are favoring one side in a circumstance. By concentrating on your assessment, it will make it simpler for your perusers to comprehend that you are essentially mentioning to them what you think.When you are expounding on your encounters in school, attempt to concoct a proposition proclamation toward the finish of your school paper. There are a few journalists who don't care to offer this expression since they feel that it will make the paper appears to be increasingly similar to a proposition explanation. In any case, the truth of the matter is that by offering this expression, you can assist your perusers with understanding what you are attempting to state. At the point when you are expounding on your encounters in school, attempt to expound on something you like to do. Expounding on something you like to do can assist you with placing yourself in a positive light. Additionally, it can cause your life to appear to be more interesting.One of the reasons why such a significant number of understudies neglect to get passing marks on their understudy's papers is on the grounds that they need information. It is fundamental for your school exposition to be elegantly composed in light of the fact that the peruser can without much of a stretch lose intrigue if the article is inadequately composed. Consequently, in the event that you are expounding on your encounters in school, ensure that you discover as much as possible about the subject.Remember that on the off chance that you can't communicate unmistakably or in the event that you need extraordinary thoughts, it is best that you expound on your encounters in school. It is likewise significan t that you examine the suppositions that you hold and discussion about what you appreciate.

The Right Supplemental Essay Sample Can Make a Difference

<h1>The Right Supplemental Essay Sample Can Make a Difference</h1><p>Harvard Supplemental Essay tests are maybe the most ideal approach to compose an exposition for the Harvard affirmations process. Since these are great articles that you can duplicate in exactly the same words and use to alter, they are considered by numerous individuals to be the best exposition composing apparatus available.</p><p></p><p>Some individuals are very explicit about what they need in a supplemental paper. Different understudies may not have to do this as much as they accept they have to do it to give their exposition that additional edge. Everything relies upon your individual situation.</p><p></p><p>The web has brought a ton of awesome assets for finding the privilege supplemental paper tests. Truth be told, it is one reason that individuals utilize the web to such an extent. With the entirety of the various examples accessible, it gets simpler than at any other time to discover which test will suit your personality.</p><p></p><p>If you are searching for an essential thought for your exposition, you can locate various examples on the web. These expositions don't really need to be genuine history and they don't really need to be on some kind of recorded occasion. Simply getting a thought of what you might want to compose for your exposition can have a major effect in your essay.</p><p></p><p>You should consider that when expounding on your school life also. The greater part of us have encountered school life and it will impact numerous parts of your paper. Along these lines, in the event that you are keen on utilizing something to speak to your school understanding, it can have a gigantic effect by they way you compose your essay.</p><p></p><p>Finally, you will likewise need to consider the style in which you compose. There are a great deal of ways that you can communicate and you should consider the style wherein you will communicate. For instance, there are sure pieces of the exposition that you may need to put in a specific request. Therefore, you should consider how you will get your paper composed the privilege way.</p><p></p><p>Using the privilege supplemental article tests can truly assist you with making an amazing exposition that you can truly be glad for. They can assist you with expressing yourself all the more precisely and to get the best out of your essay.</p>

Abraham Lincoln - What Do You Think?

<h1>Abraham Lincoln - What Do You Think?</h1><p>Are you worn out on taking papers on the administration of Abraham Lincoln? Regardless of whether you are an understudy or an instructor, or an individual that is simply exhausted and not keen on this specific topic, you should take a gander at this point a tad in an unexpected way. This is a great subject for a phenomenal discussion and you may find that in the event that you have a solid feeling about it, that it could be extremely edifying. What I will do here is disclose to you my closely-held conviction on the topic.</p><p></p><p>If you need to begin your paper on the authority of Abraham Lincoln, at that point you have to take a gander at his initial years. He was brought into the world in Kentucky and he turned into a priest to the Mormons. He was not politically dynamic until his later years when he turned into a US representative. During his later years he filled in as the leader of the senate and even ran for the administration. You can utilize this as a beginning stage for your paper and discussion about his administration and his administration as a senator.</p><p></p><p>You can likewise take a gander at his inclusion in the Civil War. He was agreeable to a partition from the United States however he would not like to be viewed as backstabbing. His position on this was solid to such an extent that he didn't need any piece of it whatsoever. At the point when the war broke out he would not like to be included in light of this.</p><p></p><p>When he went into fight, he said this was an incredible test for him. This is the thing that lead to his destruction, yet you ought to consistently recollect this is anything but an entire history exercise. You will simply need to take a gander at this and perceive how he dealt with himself as a pioneer and what he did as a man to have the option to deal with his situation.</p& gt;<p></p><p>When he got shot in the face, he felt that he could always be unable to lead once more. He was unable to locate the correct answer for assist him with getting back up on his feet. There were others that attempted to support him and he truly abhorred them for it. He felt that they had been supportive of subjugation, and that he wasn't right and that he expected to show others how its done. That is the reason he turned into the way that he was.</p><p></p><p>You ought to consistently recall that he was not great, and on the off chance that you see his vocation, he has a few things that he didn't care for and different things that he liked. He imagined that he was in every case right and that individuals ought to tail him and that he was the correct man for the activity. He had a dream and he truly needed to settle on the correct choices. He felt that his vision was the best vision and he truly accepted that he was the one to lead.& lt;/p><p></p><p>It isn't anything but difficult to find out about the administration of Abraham Lincoln. It was an extreme period in American history. A portion of the pioneers in this nation needed to end bondage and other didn't. He had his vision and he had his style. One thing that you can generally remember is that he would not like to take his vision and power it upon the country.</p><p></p><p>The extraordinary pioneers in this nation are those that don't have any desire to be in control. They needed to lead and they had the option to do that. You can remember this and take a gander at the man's authority style and see what you think. Maybe this will give you a few thoughts regarding what it is that you might want to peruse regarding the matter of the authority of Abraham Lincoln.</p>

The Unexpected Truth About Economic Naturalist Essay Topics

<h1> The Unexpected Truth About Economic Naturalist Essay Topics </h1> <h2>How to Choose Economic Naturalist Essay Topics </h2> <p>Breastfeeding ought to be allowed in broad daylight places. Your accounts aren't begging to be proven wrong. Torment should be unlawful. </p> <p>However, naturalism goes farther than authenticity since it presents an increasingly complex image of typical life. Polygamy should be restricted. Youngster molesters should be killed. </p> <p>The interesting point is that when you realize how to move toward expositions on financial matters accurately, you'll find the procedure fascinating and really pleasant. Unexpectedly, you're in an absolutely new circumstance, and should accomplish something, however you need zero thought what. Inside this task, you should play monetary naturalist and find some budgetary marvel, offer a conversation starter about it which you believe is fascinating, at that point endeavor to respond to that question as well as can be expected utilizing the hypotheses we've created in the class. Try not to give a photograph of scattered irregular thoughts. </p> <p>Educated individuals should be approached to chip in as education coaches. Legislative issues is the workmanship which contains the ability to sort out and arrange the activity of enormous social gatherings. </p> <p>What all you will require is getting the help from a master and EssaysChief will be the master that you search out. It awards you the chance to reflect and demonstrate your capacity to gain from your encounters. To seem lovely, you should feel new. There isn't any inquiry that weddings are expensive and that they're a once in a blue moon occasion. </p> <h2>Getting the Best Economic Naturalist Essay Topics </h2> <p>Or the conversation may focus on one explicit gathering (for example, twenty to thirty year olds) and the manner by which they influence the economy. Primary center is the basic quality of the overall monetary climate. At the point when you are mentioned to decide on an extraordinary theme for your contention, start with something you're familiar with. Masters and hindrances of a cashless economy. </p> <p>Cell telephone use and messaging permit it to be difficult to focus. Data fraud is a gigantic issue for old people. Simply search for something which appears to be confusing and endeavor to build a conceivable clarification perfect for future testing. They have locales that offer direct contacts among authors and clients and let them examine subtleties and get the perfect outcome. </p> <h2>Economic Naturalist Essay Topics Fundamentals Explained </h2> <p>It is astute to search for the one which has a magnificent notoriety and offers top notch papers at conservative costs. Then again, the basic instruments of flexibly and request are amazingly intense and apply to a ton of conditions. Gas costs are an awesome instance of gracefully and request. For instance, the second the cost of products skyrockets, at that point it will end up being a microeconomic issue. </p> <p>There are different ways to deal with naturalism, and it's been elucidated by different scholars with time. Or on the other hand you could think about the impact of settlers on a business, for example, cultivating. An endurance program should transform into an unquestionable requirement have for each and every family in case of cataclysmic events. Digital assaults are a fundamental insight device for all countries. </p> <p>If you're hoping to think about the fantastic paper on microeconomics subjects without anyone else, the absolute in front of the rest of the competition you should look is the web. Endeavor to keep your inquiry simple and natural. On the whole, think about the term theme. </p> <p>Without respect to the theme picked to expound on in paper about financial aspects, it is essential to comprehend the entire point. So you don't really need to get a subject! Compose sections on every single one of these focuses. Simply pick a theme and write!</p> <p>This makes it hard on them to choose a worthy cost as they have zero involvement in what they're purchasing. Obviously, when you do pleasantly with examine for financial matters articles yet discover the composing segment troublesome, consider utilizing the assistance of an expert scholastic author to help with various financial aspects papers. Typically, applicable themes are the ones which have stood out as truly newsworthy the past schedule year. The decision of compelling and generally excellent subjects are a couple of the primary difficulties looked by college understudies who must form financial aspects expositions. </p>

The Rise of Democracy in Britain Essays - 1426 Words

The Rise of Democracy in Britain The dynamic course of the nineteenth century set off a revolution within the realm of British politics. Foreign influence and domestic transformation created a situation where individual interests were forced into the public sphere for political reconciliation. The shift towards democratic government was largely unscripted because Britain had no written constitution to guide its path. Thus, Britain’s pursuit of democracy was not prescribed by any rules or written precedents. Instead, it was the outgrowth of an immediate national responsibility to fulfill the demands of the disenfranchised. Britain’s journey towards democracy cannot be explained without taking into†¦show more content†¦As society began to develop along the values of an economic nexus, the entrenched aristocratic social order of yesteryear started to lose dominance in the political sphere. What resulted was a conflict that would characterize the politics of the long nineteenth century. As the working and middle class gained economic autonomy, an intellectual revolution began and propelled these classes further into public life. Education is perhaps the force most central to the rise of democracy in Britain. Growing literacy among the working and middle classes allowed for the political awakening of a previously isolated section of society. Property qualifications for enfranchisement had originally served the purpose of ensuring an educated electorate. However, as the social and economic changes of the nineteenth century brought education to the masses, a large portion of the population was intellectually qualified to vote but not legally franchised. The gradual expansion of franchise staved off revolution among the economic elites but fell short of achieving any real action towards full democracy. Ultimately, democracy could not operate full-scale unless it was controlled by a universally distributed and intellectuallyShow MoreRelatedThe Rise Of Nazism And The H olocaust1668 Words   |  7 Pages Adolf Hitler is one of these individuals. Hitler, the figurehead of the Nazi regime that led Germany to World War II, and instigated one of the most infamous genocides in history, the Holocaust. The impact Adolf Hitler had on history, namely, the rise of Nazism and the Holocaust is also due to a favourable set of circumstances that without them Hitler himself would not have been enough. There is no denying that Hitler was not ‘Charismatic’, a leader that brought a type of cult following for millionsRead MoreThe War Of The Great War1482 Words   |  6 Pagestraction, and rise of two leaders, Winston Churchill and Joseph Stalin. During their political leadership, both have been faced with issues that needed to be handled. It is through these issues and the way that they’ve been managed, that has determined the effectiveness and possibly ineffectiveness of their respective leadership. It is strongly valid that the main difference between Churchill and Stalin is that the former’s policies have enabled the political ideology of democracy to prosper, whileRead MorePolitical Changes in Europe Following WWII1251 Words   |  6 Pagessaw the decline of the Great Powers, mainly Britain and France, as well as the rise of USA and USSR as the two superpowers in the world. During WWII, Britain and France were drastically affected both in terms of thei r economy and military due to WWII. Britain expanded a great amount of resources in WWII and contributed troops to other allies, while the German Nazi invaded France in 1940, thereby being no more France during the rest of WWII. As such, Britain and France were no longer able to sustainRead MoreThe Development of Liberalism throught the Ages1377 Words   |  6 Pagesorder. 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Best Research Paper Topics about Interent Can Be Fun for Everyone

<h1> Best Research Paper Topics about Interent Can Be Fun for Everyone </h1> <h2> The Characteristics of Best Research Paper Topics about Interent</h2> <p>Just require a significant stretch of time to investigate your proposals and discover a few things down on paper by using an innovation movement. There are numerous ways about how to do examine paper summarizing however the help of master scholars can be valuable to help spare you time and bother. So in the event that you decide to get an examination paper work by paying expense surely you're searching for the highest caliber. You may consistently procure a state of reaching individuals that are known to sell the papers. </p> <p>Conclusion The consummation of the tweaked examine papers have become the most important single part of it. The central research paper group is given underneath. At the point when you form an examination paper for distribution you will be approached to submit it alo ng with a lot of fundamental words which give a quick sign of the areas of research you're tending to. In many occurrences, all you need to start an extraordinary research paper is a captivating exploration paper theme. </p> <p>Thus, you will verifiably find the most intriguing subject to investigate with regards to your paper. Normally, choosing an examination theme is just the startwriting a prosperous research paper isn't basic. Decide on the exploration paper theme that you're keen on. It isn't too simple to even think about going for an appropriate theme for your examination paper. </p> <h2>The Importance of Best Research Paper Topics about Interent </h2> <p>Because when you get in the examination, you will find the new idea in another subject your reasoning can get occupied to the following. It is essential to require some investment to investigate your thoughts before you pick a theme and start your paper. Any new thought may not be incorporated. You should conceptualize every single doable thought. </p> <p>With the presentation of the web, the world was everlastingly changed in both positive and negative ways. Another fabulous point about the web is the w ay that it gives email. Use web in the positive manner and it'll form into the perfect mentor.</p> <h2> Lies You've Been Told About Best Research Paper Topics about Interent </h2> <p>Researching any issue about government or laws can get overpowering in light of the unpredictability of the issues and even because of the wording of certain laws. Protection might be an issue at work, as well. </p> <h2> Most Noticeable Best Research Paper Topics about Interent</h2> <p>Our experienced authors are quite often anxious to help understudies get the best grades! On the delineation of a particular nation it's conceivable to examine the issue impeccably and give understudies the idea of compelling paper composing. Numerous understudies don't comprehend the straightforward research paper group. Numerous understudies that are contemplating how to form an examination paper likewise must be basic regarding the matter decision. </p> <p>Go through the scope of subjects, at that point select the author you feel will offer you the paper that will pass on precisely what you might want to communicate. Our scholastic scholars are sure to create faultless papers. On the off chance that you can't choose a perfect title, you're constantly free to look for counsel from our online authors. </p> <p>Conducting library and Internet research can help you rapidly find the data that you require. As you can't be certain the data is precise, it's optimal to avoid Wikipedia. On the Web, you will discover insights concerning any subject you need. Cross-checking data from the Net against data from the Library is an extraordinary way to be sure that the Net material is trustworthy and definitive. </p> <p>The choice of subject will extraordinarily be founded on the course you're taking and abilities and information you've now. Pick the truly reasonable research composing administration Students, who need t o discover OK examine composing administration at no expense, may consider dropping the thought. Our capable scholarly authors have a ton of long stretches of aptitude. Choosing an expert scholastic essayist for exposition is a decent thought to remove some of the remaining burden and force of research. </p>

Course Work on Counterterrorism

Introduction The intelligence received indicates that an international terrorist group known for its hatred of capitalism and western culture is targeting a high profile location in a major United States city. This attack will be a start to a violent campaign against the United States. Though the particular time of attack is unknown, it is anticipated within the next thirty days. Risk assessment and analysis Likely targets The terrorist group is known for its hatred for western culture and capitalism. This gives a probability that the attack will target a city or part of a city in which capitalism or American culture is prominently manifested. Cities which have areas which are symbols of capitalism or liberalism have a hire risk level than ordinary cities. It is therefore important that the following cities are considered (Iyad, 1983). New York New York is considered the financial capital of the world and is the best example of capitalism in operation. Going by the terrorists’ known hatred for capitalism, New York is highly likely to be a target. Existence of what may be considered symbols of capitalism like the Wall Street and major financial organizations in the city further makes it a likely target for the attack. The statute of liberty and the Times Square may also be viewed as symbols of the western culture of liberalism and may therefore also increase the probability of an attack in the city. The large number of people in New York   and in particular the Time Square may also increase the attractiveness of the city as a target to a terrorist group which wants to record a high number of casualties in the attack. Los Angeles The city of Los Angeles is another likely target due to its symbolic prominence as a capitalist center. The existence of major corporations in the city like the Apple Company and many branches of the major global financial institutions may be viewed by the terrorists as promotion of capitalism and thus make it a target of their attacks. The movie making district of Hollywood may also be perceived by the terrorists as a promotion center for the American culture and thus increase the probability of an attack against the city. The large population in the city also increases the likelihood of an attack since it is the intention of the terrorists to inflict the highest human casualties. Washington The city of Washington, being the seat of the United States government is a likely target for the attack. The city is full of symbols which represent the American culture and it will be every terrorist’s prime targets. National monuments like the White House, the Capitol, the Washington and the Lincoln memorials are some of the likely targets in the city. Though highly unlikely, an attempt to attack the Pentagon may also be made. Any successful attack on the city of Washington will be considered a challenge to the United States which is considered the most capitalist nation in the world. It would also be a challenge to its value system and its culture. Las Vegas The gambling capital of the world is another likely target for the terrorists’ attack. There exists no greater symbol of the liberalized American culture than the city of Las Vegas. Legalized gambling and regulated prostitution are some of the reasons why an ultra conservative terrorist group with hatred for American culture may consider the city a target. The high number of tourists will provide the high human casualty for the terrorists. Other cities There exists a possibility that the terrorists may choose another major city other than the above mentioned. It is expected, however, that the terrorists will follow their ideological alignment and target cities in which there exists what may be considered prominent symbols of capitalism and the American culture and where human casualties are likely to be high. Probabilities of attack Based on the above analysis of the likely cities where the attacks can be possibly carried out, probabilities of attack can be assigned to the various cities to gauge the probable risk that each city may be bearing. New York City carries the highest risk of attack since an attack would fulfill all the goals of the terrorists of hitting on capitalism, western culture and having a higher casualty level. New York City therefore carries the highest probability of an attack by the terrorist group. Los Angeles carries the second highest probability of an attack by the terrorist group. Existence of Hollywood as part of the city increases the probability of attack since it is viewed as the place from where the United States exports its culture to the rest of the world and would therefore attract a terrorist attack meant to get back to the American culture. Areas like Disneyland where high numbers of casualties would result in case of an attack also increase the probability of an attack in the city. The National Capital ranks third in probability of an attack. This is because despite having the ideological attractiveness for the terrorist attack, the city is the seat of government and thus many of the places in the city have a higher than normal security levels. High profile officials of the government like senators and congressmen all have their own security details and this increases the probability of the terrorists attracting attention and being caught. This reduces the likelihood of an attack in Washington. Las Vegas ranks fourth in the probability of the terrorist attack. Despite the city having what may be considered thriving capitalism and the extreme of the liberal American culture, an attack would not likely satisfy the terrorists’ wish of high casualties since gambling dens in the city do not carry high numbers of people as would a busy street in New York or in Los Angeles. There exists a probability that the terrorist may attack another city other than New York, Los Angeles, Washington or Las Vegas. This probability is however small as compared to those other cities. Likely method of attack Since it is known from intelligence that the terrorists want to record a high number of casualties and dent American capitalism and culture, it is highly probable that the attack will be carried out using explosives which can cause the highest damage on property and cause the greatest loss of human life. Likely time of attack It is expected that the attack will be carried out in the next thirty days. Days on which higher numbers of people may be recorded in any of the high risk areas identified above carry higher probability of attack. This is because the targeted high casualties by the terrorists would be possible. Holidays and other special days in the cities need to have higher alert levels. Counter terrorism strategies The strategies that need to be adopted to counter this threat should be majorly pre-emptive. They should try to alleviate the terrorist threat before it occurs and possibly capture the terrorists and diffuse the whole situation. The authorities should send undercover agents to try to get more information on the pending attacks and assist in the preemption of the attacks. Informants could also be employed to deliver information on these attacks, their expected magnitude and the target areas.(Http//www.dhs.dhspublic/index.ssp) The authorities should use deterrence methods to reduce the probability of the attacks. High police and military presence in the areas with a higher probability of being attacked will act as deterrence to the terrorists. It will also increase the chances of catching the terrorists. Increased and tightened security checks in points of entry to the country and to the cities having higher probabilities of attack should also be used as a method of militating against the attacks. Points of entry like airports, roads and train stations should have increased security personnel to tighten the situation and record any strange happenings or items or even persons who may lead to the apprehension of the terrorists (Office of homeland security 1999). Authorities should use the existing infrastructure in the cities to monitor more closely the activities of individuals and groups in the cities with higher probabilities of being attacked and give reports on any exceptional happenings that may lead to the capture of the terrorists before they are able to carry out the attack. The closed circuit television cameras which exist in many parts of the cities can be used in this way. There should also be increased inter-agency communication to enable easy and fast sharing of intelligence data amongst the agencies. This will ensure that information from different agencies can be consolidated into reliable and comprehensive form which can be used in apprehending the terrorists before they carry out the attack. The department of homeland security should also increase the alert level to a critical level such as orange or red in the cities most likely to be affected and throughout the nation. This will raise the awareness among citizens and further assist since individuals will be alert for any unusual happenings and will be willing to make reports to the authorities without hesitation (King,1992). Conclusion The United States is undoubtedly a world superpower. It should not therefore, let terrorist attacks happen in its jurisdiction as much has been learnt after the September 11 attack by the Osama bin laden led al-Qaida. Measures should be taken to ensure that such plans fail and the perpetrators of this crime are punished. The United States has been at the forefront in the fight against terrorism and thus it would be shame for the terrorists to succeed in our homeland.

Use This Online Tool to Analyze Han and Roman Attitudes Toward Technology

Use This Online Tool to Analyze Han and Roman Attitudes Toward TechnologyThe Internet has become a new medium to help you analyze Han and Roman attitudes toward technology. As technology has advanced so has the need for technology and information. You can analyze Han and Roman attitudes toward technology by using this online tool.Analyzing Han and Roman attitudes toward technology can be used to gain insight on technological habits and values in the past. There is a feeling that technology has advanced at a rapid pace. For instance, did you know that almost all American homes have cable TV? Did you know that the invention of the internet is not only seen as a communication device, but also an educational tool?'What if I told you that the next five years will see the invention of more products that will make our lives easier?' - John Paul II, Pope Benedict XVIThe sample essay is an interesting and informative resource. It is full of a lot of facts that you would like to see in your ow n essays. However, there are two things you need to remember before you begin your analysis.The first thing you need to remember when analyzing the sample essay is that it may not always be necessary to use the history of technology to analyze Han and Roman attitudes toward technology. You can also analyze Han and Roman attitudes toward technology using other historical and current examples. For instance, if you write an essay about the current state of science fiction. You might want to begin by writing an essay on science fiction literature of the past.To start analyzing Han and Roman attitudes toward technology using this sample essay, simply go to the link below the links listed on the left side of the page. Afteryou enter the details about yourself on the first screen, you will be directed to the entire sample essay. Once you have completed the process, you will have all of the tools that you need to answer this essay question.Here, you will find a list of essays that you can a nswer. You will find one that has been written about this subject. You will also find another one that has been written by a Nobel Prize winner.If you would like to receive more information on this valuable resource, you can subscribe to the tips and articles section. The tips will also be sent to your email.

Affordable Custom Writing Rating

<h1>Affordable Custom Writing Rating</h1><p>For your data, composing a moderate custom composing is in reality a lot simpler than you might suspect. This is particularly obvious on the off chance that you are managing a private company or new business visionary. I'm not catching this' meaning for the normal specialist? All things considered, in the event that you need to make progress, at that point you have to settle on a couple of choices at an opportune time that will at last decide the kind of client you are going to be.</p><p></p><p>In request to truly make a moderate custom composing work for you, you have to characterize what sort of client you are going to work with. You can begin with yourself. Ensure that your capacities and characteristics are lined up with the kind of composing that you will create. You have to ensure that the style of composing that you will compose doesn't strife with the picture that you wish to portray.</p& gt;<p></p><p>The main concern is that you must have the option to decide regarding what you need from your composition and the work that you are doing. You need to characterize what sort of venture you are searching for. Are you searching for a decent story, an attempt to sell something, a framework, or a full composed piece?</p><p></p><p>When you settle on which moderate custom composing rating is directly for you, at that point you have to have an arrangement set up. You have to decide the spending that you need to work with. When you have this spending plan made sense of, at that point you can make an intelligent movement that will lead you to the objective. Without the correct financial plan, it is considerably more hard to get started.</p><p></p><p>Next, you have to ensure that you have a decent comprehension of how to do composing on the web. In the event that you don't have this information, at that point you c an wind up burning through your time. You have to work with somebody who has this sort of information. You need to work with somebody who has an enthusiasm for composing and that has an unmistakable arrangement. This is particularly obvious in the event that you are going to work with another person's budget.</p><p></p><p>You additionally need to realize that you have to effectively utilize your composing experience. This is the main way that you will have the option to truly win a reasonable composing expense. On the off chance that you realize that you can't do composing, you might need to work with somebody who doesn't either. You additionally need to consider the way that you will be working with other people.</p><p></p><p>As you can see, a reasonable custom composing is easy to do. You simply need to characterize what you need from the composing work that you are searching for and make a system that drives you to accomplishing you r objectives. You likewise should be happy to place your thoughts energetically and to gain the option to be acknowledged for the activity. When you begin to follow these tips, you will before long locate that moderate custom composing is a lot simpler to accomplish.</p>

Child Psychopathology Essay Topics - a Short Overview

<h1> Child Psychopathology Essay Topics - a Short Overview</h1> <p>Bear as a top priority you have to avoid any sort of sentiment or predisposition when you form an examination paper. You should peruse a decent arrangement when doing research for your scholarly article, and it will take a ton of time and vitality. To ensure you are on the most appropriate way you will require help recorded as a hard copy your desk work. Regardless of the amount you'll be taking that day, there are a couple of ways that can assist you with overcoming the article with an insignificant amount of pressure. </p> <h2> Introducing Child Psychopathology Essay Topics</h2> <p>So far as paper structure goes, a 4 or 5 section exposition dependent on the quantity of focuses you may wish to contend is a heavenly beginning. You may fill in subtleties and alter the sentence structure after you're away from what you should state. It's shrewd to utilize clear subject sentences on the off chance that you might want to express the chief purposes of each section. It's basic not to win an analysis dependent on likelihood. </p> <h2> Who Else Wants to Learn About Child Psychopathology Essay Topics? </h2> <p>Patients additionally report that oneself hurting conduct gets addictive and the individual can't control or stop their motivations for self-hurt. Discourse issue allude to various conditions in which someone experiences issues conveying by mouth. They are genuinely simple to perceive by a layman. Various sorts of open talking. </p> <p>Essay composing is unquestionably thought to be a piece of scholarly life and exposition composing requests certain capacities or the zone of the author. Enticing paper is likewise called the contention article. Article plans can be valuable in helping you to remember significant focuses that might be utilized to cover in your paper. Written falsification is a fairly considerable fixing in Academic circles. </p> <p>When you are done with most of your exploration you should make a framework. You would need to peruse bunches of substance for composing your brain science inquire about paper, and that is the reason you ought to decide on a theme that energizes you. Besides, you can watch particular themes for your exploration paper on the site! The Study Problem must fulfill with the time constraint picking a subject that is sufficiently convincing to support more investigation is significant. </p> <h2>Definitions of Child Psychopathology Essay Topics </h2> <p>Various articles and sites give data on what anybody can do so as to lessen kid maltreatment from happening. As said previously,, youngster misuse is regularly hard to see as it tends to be enthusiastic, and that is the place mindfulness must be raised. It is a significant concern engaged with family brutality. It might likewise be a reason now and again. </p> <p>There 's not much. Such expositions will have a decent arrangement of citations, in view of on realities and laws, and show close to the real image of the circumstance. In most of cases, you need to think about a subject which will empower others to understand your point of view, and mentioning to them to feel that what you compose is valid. In actuality, you probably won't have been provided a specific subject at all. </p> <p>To start with, the creator should choose a point to examine. Be clear in your musings about the point you wish to make. Any individual who read a ton can sharpen his jargon aptitudes, which are incredibly indispensable for any extraordinary author with the goal that they could undoubtedly create the tales and utilize the most appropriate word for essentially any idea that is being passed on. When you select the best point you will guarantee it is appealing to the peruser. </p> <p>You need to ensure that you're exceptionally keen on the theme before it's conceivable to convince others about it. To pick a subject from general brain science, you should pick any point you need and afterward start narrowing it down. Continue perusing to find many points that you're ready to consider. It's in every case a whole lot better to find a particular, slender point. </p> <p>The rundown of thoughts is provided underneath. For one thing, select a point that is fascinating for you before you think how others will respond to it. Make sure there are sufficient online sources on this issue you've picked. Finding an appropriate subject is an incredibly difficult activity, which is the motivation behind why this report will be of help to you. </p> <p>It would be hard, practically difficult to have individuals concede to a solitary deduction. Set your goal first, at that point produce a way to compose it in a fascinating way for your perusers to savor. Next, you need to consider the technique on how you have to transfe r it to your perusers. Perusers ought to be given with the necessary direction as well, so compose with an away from of those.</p> <h2>The Basics of Child Psychopathology Essay Topics </h2> <p>Most individuals trust you should have three contentions. Remember you can find the people having the cash to pay you to talk. Just half are one of a kind. Why it's essential to learn open talking. </p>

Paired Passages And Essay Topics

<h1>Paired Passages And Essay Topics</h1><p>The intensity of a decent pair of entries is augmented when paper themes are characterized. Here are the essentials of making an exposition subject from combined entries. This data is basic for the individuals who have perused different articles, yet may not know about the process.</p><p></p><p>Pairing entries is a simple procedure that is free. Utilize this chance to get your foot in the entryway for a meeting. Quickly clarify the setting of the section to your questioners, and give your own translation of it. Let the section represent itself with no issue. This system will permit your paper to be broke down from an alternate point of view than it is spoken to.</p><p></p><p>This strategy for distinguishing article themes from combined sections is considerably more viable than perusing the entry and afterward summarizing it for your very own utilization. When perusing, indivi duals take a gander at the section as a solitary substance. When utilizing this strategy, they can see the section as a progression of occasions that fit together in a close fashion.</p><p></p><p>Read the entry from the writer's perspective. When composing from the creator's perspective, you ought to envision the creator as you would. You can utilize nonexistent discoursed to increase the experience of perusing the entry. Compose your own voice in your article, regardless of whether you are deciphering from another's composition. On the off chance that you composed from your own, at that point your article ought to mirror your own understanding of the events.</p><p></p><p>Re-envision the section as a conversational discussion, regardless of whether you are re-perusing the entry according to another perspective. At the point when you are re-perusing the section, envision you are sitting in the creator's place. Your style will mirror you r comprehension of the section. You should utilize your own voice, articulation, and tone of voice.</p><p></p><p>Use well known expressions from creators like Twain or Robinson. In the event that you don't have any of these, glance through the present issue of The New Yorker, or your preferred book shop. They will presumably have some accessible for your examination. Regularly they will have more accessible than this strategy allows.</p><p></p><p>Evaluate the exposition subjects you have set up from matched entries. Pick two sections that address a similar point, and clarify how you may decipher them in the style of your own composition. This method is quick and productive, and will fill in as your establishment for the exposition you will compose for the National Spelling Bee.</p>

Restaurant Essay Topics

<h1>Restaurant Essay Topics</h1><p>A understudy's eatery paper points should cover the essential ideas of the café business. Themes can extend from the historical backdrop of the café to how to work the business effectively. Numerous understudies will give a valiant effort to become fruitful café owners.</p><p></p><p>Some eatery article themes depend on extraordinary eateries. They may cover a chain of cafés, a specific kind of nourishment, or a specific territory of activity. For instance, understudies should realize how to serve an all-American burger or a New York style pizza and be acquainted with the two sorts of nourishments. These subjects can assist you with choosing which territories of activity you might want to represent considerable authority in when you become a restaurateur.</p><p></p><p>The café paper points ought to likewise take care of the expense of working an eatery. It is significant that you figure out what the net revenue is, and the amount you are eager to spend on promoting, for instance. At that point you can more readily design your spending plan for financing and maintenance.</p><p></p><p>In a few cases, you should compose a café paper subjects on an organization or establishment. If so, you should comprehend the special estimations of the organization or establishment before you turn out how to contend with different organizations. For instance, if the organization has a particular item, you should have great relational abilities, with the goal that you can unmistakably state to your client what the item is and why you are offering it.</p><p></p><p>Some subjects can be genuinely simple to compose, yet when you think about how to promote and showcase a café, a portion of the eatery paper themes can appear to be extraordinarily troublesome. That is the reason it is imperative to begin with the nuts and bolts and fig ure out how to start showcasing your restaurant.</p><p></p><p>The eatery paper points ought to incorporate a conversation of what you need to do with your café, regardless of whether it is to start a business, make it greater, or venture into another town. The more explicit you can be about your eatery's motivation, the simpler it will be to respond to the inquiries your questioner will ask.</p><p></p><p>There are numerous alternatives accessible for understudies composing café exposition subjects. The greater part of them will be useful, and the vast majority of them can be custom fitted to the specific circumstance you are in.</p>

Research Papers For Education - Using Research Papers for Education

Research Papers For Education - Using Research Papers for EducationResearch papers for education is a specialized field that deals with research paper writing, paper processing and delivery as well as copyright and patent law. It covers all these areas, but it also involves the licensing of technology used in the research paper.Writing research papers for education might seem like a waste of time when you consider the fact that it is not part of regular government work. However, because it can be used in various academic institutions around the world, some of the best scholars have gotten into this field by utilizing some of the best resources available. You can easily learn how to do this yourself.The first place to start for research papers for education is at the Library. Find out about the topics that are covered in the courses that are available and where they are offered. Check the titles on the front pages and check their copyright information.Do this first for your own books. Check out the copyright information and see if the publisher is an affiliate with the University. To find out, ask them if they use the University Library. This may be the way to know if the books are copyrighted by the University or by another source.If the book is not copyrighted by the University and you want to use the research papers for education content in your own class or research papers for education project, then you will need to find out the copyright information. The copyright laws are all over the place and it is a good idea to consult a copyright lawyer to help you understand all the complex requirements. These lawyers can also tell you about the specific place that you should be using research papers for education if it is appropriate for your situation.Find out the place where your textbook is copyrighted. This will give you an idea of where to find the other material that you will need to use for your research papers for education. Look for a reference site that o ffers assistance in making your research papers for education as accurate as possible.Using a free search engine is an excellent way to find help with researching for research papers for education. This is because you can find helpful information there. There are also often discussion groups for people who are familiar with research papers for education.After you have found some help, you can move forward by learning about the specific use of research papers for education and creating your own personal copyright statement. The quality of the research you do will help you obtain the best possible school grant for your school and keep you from running into problems later on.

How to Save Time When Writing An Essay on U.C. and Their Admissions Test

How to Save Time When Writing An Essay on U.C. and Their Admissions TestWriting an essay on U.C. and their admissions test is no easy task for many students. You can see that in the many articles written by teachers, who had a hard time with their students because of this test. This makes you wonder if there is a way to save yourself the trouble of writing an essay.Many colleges don't require a U.C. essay sample, since it is a subject they believe no one will remember and therefore write a test based solely on what is in your application, and GPA. But the truth is, that a good idea, or insight, is needed to help you succeed at this exam. Thus, this is why it is important to get some outside advice from the experienced professors at U.C. That's when you need to know that there are numerous resources online, and through people who have already passed the exam, so that you will know where to go to get better grades.First, if you want to improve your grades, and then know which subjects you are good in, then you need to write essays for subjects you excel at. If you are not really sure which subjects you excel in, then a little research online will help you out. You can look at various college courses online, and college course catalogs that are available online.Writing an essay for one of your subjects may also help you in knowing what type of subjects you need to focus on. Not every writer can write for all subjects, and this will also make you make a decision about which subjects you want to write a subject test on. For example, you may want to focus on English literature, and this may also mean that you should focus more on history, economics, sociology, social science, and so on. Just take note that you may need to write a series of essays for different subjects, and in the end of it all, you will find out which subjects you excel in.Another thing you need to think about is whether you are going to focus on the objective or the essay topic. The objective is th e main reason you want to pass this test, and may be the most important part of the essay. Your objective is the most important part, and only your subject and your passion on it will matter.When choosing your subject and trying to come up with a clear title, try to make it as simple as possible. You do not need a long-winded title like 'Things That I Think About,' 'Teacher Recommendation,' or 'Why I Am So Smart.'After the title, you need to think about whether the essay has a thesis statement, or just a premise. Theses are more involved and can become longer, but the premise of the essay is usually very short. Also, don't include anything you don't really believe, such as 'I'm Not Sure If I Will Attend University This Year.' Your intent should be that your purpose is to show that you have thought of every possible reason why you would want to attend U.C.The best resources for passing an essay at U.C. are the essay samples, since these contain the same information that you would nee d to know to pass the exam. One of the things that can make or break a student's chances of passing the exam is just knowing what to write, so it is definitely a good idea to know what to write and how to organize it well.

Machine-to-Machine Technology and Analytics - 1485 Words

Introduction On the horizon of big data, is an ecosystem of solutions that uses embedded devices to facilitate real-time analysis of events and data among the Internet of Things . Machine-to-Machine technology and analytics is the promising future of the big data era. Its exponential growth and advancement promises a plethora of solutions and new ideas, but as with all innovations, it will also create a wave of new issues, problems and complications that, given its scale, magnitude and speed of development will certainly challenge as much as it benefits the legal industry. What is M2M IoT? Machine to Machine (M2M) is a broad label that can be used to describe any technology that enables networked devices to exchange information and perform actions without the manual assistance of humans. Products built with M2M communication capabilities are often marketed to end-users as being â€Å"smart† . 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Introduction And Our Current Business Value Chain

1. Introduction and our Current Business Value Chain Value chain is defined as the set of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service to the market. Michael Porter first described this concept in the 1980’s, and many businesses focus on their specific activities based on this idea. Due to the nature of our business and the industry we are in, it is clear that our restaurant’s value chain consists of small business, consumer-based activities. The primary activities in our value chain are the purchases of raw foods, inventory control and restaurant operations, logistics, customer service, marketing, and sales. The support activities are our accounting, finance, and systems support departments, as well as the legal, environmental, and safety requirements me must adhere to. The process of hiring, firing, and training is important in our human resource department also. All of the above listed activities have an equal degree of importance when it comes to delivering valuable food and service in our restaurant. We need the capital to buy high quality raw foods in order to satisfy our customers, the staff, both front and back of house, to cook the meals and serve them in a timely matter; as well as the systems support to monitor our revenues and table turnover. As for the primary activities, we must purchase our raw foods and get them delivered in a reasonable price and time, control the level of inventory soShow MoreRelatedSupply Chain And Logistics Management1295 Words   |  6 PagesIntroduction What is supply chain and logistics? Supply chain management involves various activities from acquisition of raw material to distribution of final goods while logistics involves only transportation of goods. Supply chain plays integral role in business process without effective supply chain management an organization cannot meet its demands on time. 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Endorsement Attributes its implication in buying intention free essay sample

MARKETING RESEARCH We envision Saint Louis University as an excellent missionary and transformative educational institution zealous in the formation human resources who are imbued with the Christian Spirit and who are creative, competent and socially involved. SCHOOL OF ACOUNTANCY AND BUSINESS MANAGEMENT SAINT LOUIS UNIVERSITY PHILIPPINES October 2013 Endorsement Attributes: Its Implication to Buying Intention† Jonand Ray Estabillo, Deaniel Soriano, Raiza NerissaVeridiano, Gian Carlo Villoso and Zenedith P. Monang Abstract The research aimed to determine the level of effectiveness and the buying intention of the consumers based on the attributes of endorsers; Physical Attractiveness, Popularity, Source Credibility, Brand Congruency and Lineage/ Bloodline/ Heredity. Specifically, the study ought to answer the questions: what is the profile of the respondents in terms of their gender, occupation, hometown and nationality? Moreover, the study also sought to answer the question: how effective is the endorser and on what level is the consumer’s intention to buy. The researchers made use of a descriptive method of research, and questionnaires were utilized in collecting data. The respondents of the research were consumers from rural and urban places who are either a student or a young professional. Finally, the results of the study proves that consumer buying intention have a significant effect to the demographic and endorsement attributes such as physical attractiveness, popularity, source credibility, brand congruence and lineage/bloodline/hereditary. Keywords: Consumer Behavior, Buying Intention, Endorsement Attributes Introduction Companies of today spend a significant amount of their budget on hiring endorsers to advertise their products. These companies aim to have a sufficient return on investment with the expectation that these endorsers will be able to attract the attention of the customers, raise customers interest by focusing on and demonstrating advantages and benefits, convince customers that they want and desire the product or service and that it will satisfy their needs, and later on lead customers towards taking action and/or purchasing. Every Advertisement aims to create awareness and arouse interest in the minds of customers. To do so advertisers employ several of marketing techniques. Celebrity Endorsement is one of these power toolsby which advertisers try to leverage the image and identification of the celebrity to promote a product or company (Atkin Block, 1983). This not only makes the advertisement lively, attractive, interesting, but attention getting as well (Ohanian 1991, Kamins 1990). So happens because audience takes the celebrity as a role model and in turn these celebrities impact their lives. Celebrity endorsement has been in application from a long time (Kaikati 1987), in fact not too late when advertisement techniques were taking on new forms because advertisers realized soon that by using publicly renowned personalities in advertisements they will be able to align brands personalities with that of the celebrity’s. That is why advertisers go for a careful selection of celebrities because if any micro aspect may go wrong in celebrity endorsement selection process, whole of the celebrity endorsed advertisement campaign may collapse. This will ultimately show brand the way back to pavilion (Kaikati 1987, Till and Shimp 1995). This study aims 1. ) To identify the endorsement attributes in purchasing/buying intention of the consumers 2. ) To analyzed the effectiveness of its attributes such as itsPhysical Attractiveness, Popularity, Source Credibility, Brand Congruence and Bloodline/Heredity/Lineage. Literature Review Marketing tends to take a new and unique way of advertising as advertisers are exploring different ways to make the advertisement effective and influential. One of these is the use of endorsers. Endorser is one important considerable literature on this topic exists. The need for endorsers has been described in various ways. According to Erdogan, Baker and Tagg (2001), a spokesperson’s role is tomake the advertisement stand out from the clutter, arrest potential customers, add value to the brand, and lastly, build a lasting impression to encourage the consumer to make a purchase. Lane and Russell (2000),argue that â€Å"one of the primary challenges for advertising is to provide a tangible and differentiating element to the marketing of services†. Stafford, Stafford and Day (2002) refer to ‘tangibility’ as â€Å"the visualization of a service’s benefits or qualities, the association with an extrinsic product, person, event, place or object, the physical representations of the service, and documentation such as facts or figures explaining the characteristics of a service†. The use of an endorser is one of the methods of enhancing the tangibility of the advertisement and differentiating it from others. The Endorser An endorser is a person who makes a ‘testimonial’, or a written or a spoken statement, extolling the virtue of some product. This person could be a public figure or a private citizen. A testimonial usually applies to sales pitches attributed to ordinary citizens whereas endorsement usually applies to pitches by celebrities (Liu, Huang, Jiang, 2007). This study focuses on two (2) types of spokespersons – celebrity and anonymous. Celebrity Endorsers The use of celebrities to promote commercial goods and services is not new to advertisers. Companies envision that endorsers who are attractive and likeable will transfer such qualities to their brands and products. In addition, as celebrities are constantly in the media, they serve to constantly remind consumers of the brands that they endorse. Indeed, the use of celebrity endorsers has been gaining in popularity over time. Specifically, celebrity endorsers are effective in generating increased attention and enhanced image of the brand. However, their effectiveness in influencing purchase intention is more limited. †Celebrities are people who enjoy public recognition by a large share of certain Group of people. † And the term ‘Celebrity endorsement’ as defined by McCracken: â€Å"Any individual who enjoys public recognition and who uses this recognition on behalf of a consumer good by appearing with it in an advertisement. †(McCracken 1989) Advertisers go for celebrity endorsement because of its greater benefits and immense possible influence. There are certain potential advantages of celebrity endorsement, celebrities endorsed advertisements draw more attention as compared to those of non-celebrity ones, helps the company in re-positioning its product/brand and finally empowers the company when it’s new in the market or plans to go global. However celebrity endorsement doesn’t hold sole key to success. It also presents the company with potential hazards. These might include, overshadowing, overexposure, and controversy (Erdogan 1999). Lay endorsers or anonymous models Lay endorsers are unknown individuals who are chosen based on the target market demographics. These anonymous individuals offer association with the target audience for a less expensive price. They are usuallypackaged as the ‘typical person’ that the consumers can identify with (McCracken, 1989). Celebrity Endorsers vs. Non Celebrity Endorsers According to Seno Lukas (2007), Celebrities are very much helpful than other type of endorsers such as the company manager, distinctive consumer and the qualified expert etc. On the opposing, companies clutch imperfect control over the celebrity endorsers, since they have created their public character themselves over the years. Previous research on celebrity endorsement reveals that celebrity endorsers produced more constructive attitude towards advertising and superior purchase intentions than a non-celebrity endorser (Atkin and Block 1983; Petty et al. 1983; Ohanian 1991). On the contrary, Mehta (1994) argue that there were no statistically major difference in attitudes towards advertising, brand and purchase intention on endorsed brand among celebrity and non-celebrity endorsements. But, differences were found in cognitive responses generated by respondents. Endorsement Attributes Physical Attractiveness Physically attractive communicators are more successful in changing beliefs than are unattractive communicators (Chaiken, 1979). In todays society, people tend to place a heavy emphasis on attractiveness, and most advertisements feature attractive models. In a sense, the physical attractiveness of the endorser rubs off on the product, enhancing the products image and resulting in positive attitude change (Kahle and Homer, 1985). This points to the importance of matching up the image of the celebrity with the characteristics of the product. The match up notion suggests that the image of the product and the celebrity should come together, with the relevant attributes of the product being consistent with the characteristics of the endorser to gain positive impact with increased memorability and recall (Misra and Beatty, 1990). This effort to represent product and service imagery in ways that insinuate them into the consumer’s perceived needs and interests has always been the primary task of marketing. A clear understanding of what consumers expect in gender role endorsements can help marketers in the evaluation and planning of the portrayal of product characteristics in different markets. Popularity This has been taken to heart by advertisers. The use of celebrities to advertise aproduct is based on the assumption thatgetting famous personalities to represent abrand will result to a higher degree ofadvertising appeal, believability, and recall ascompared to anonymous models. Numerous studies have indicated the link between celebrity attractiveness and attitude changes toward issues, product, and advertising evaluations (Caballero and Pride, 1984; Chaiken 1979; Kahle and Homer, 1985). Others have suggested that when a celebritys physical attractiveness matches up or is congruent with the presence and degree to which the product or service advertised enhances attractiveness (i. e. , attractive celebrity linked with an attractiveness- related product) there would be a positive impact upon product/service and advertisement evaluations (Kahle and Homer 1985). Source Credibility Source credibility suggests that the effectiveness of a message depends on the expertness and trustworthiness of the source (Hovland, Janis, and Kelley, 1953; Sternthal, Dholakia, and Leavitt 1978). In general, a message source with higher credibility tends to be more effective than one with less credibility (Sternthal, Phillips, and Dholakia 1978). Since higher levels of source credibility tend to be associated with more positive attitudes toward the message and lead to behavioral changes (Craig and McCann, 1978; Woodside and Davenport, 1974), advertisers will opt to use celebrities if they think that they have a high level of credibility. Researchers have identified three components as making up the credibility construct: knowledgeor expertise, trustworthiness, and appearance or attractiveness (Baker and Churchill, 1977; Joseph, 1982; Kahle and Homer, 1985; Maddox and Rogers, 1980). Attempts to measure the impact credibility on consumers intentions to purchase indicate that only expertise had any significant influence on intentions to purchase. There also seems to be a direct correlation between believability and overall advertisement effectiveness, as measured by purchase intentions (Kamins, Brand, Hoeke, and Moe 1989). Credible spokespersons are perceived to be moresocially and intellectually competent, andhave higher levels of integrity which makesthem more persuasive (Till Busler, 1998). Brand Congruence The term congruence is used in several research areas, particularly brand extension, co-branding, sponsoring, and endorsement. In all these cases, the aim is to assess the fit between a brand and another entity. A variety of terms have been used (congruence, fit, link, match up effect, etc. ) but the general concept is the same. In the field of celebrity spokespersons, congruence was not really defined as such until Misra and Beattys work (1990, p. 161). They deduced that it consisted of the factâ€Å"that the highly relevant characteristics of the spokesperson are consistent with the highly relevant attributes of the brand. A number of authors have studied specific aspects of celebrity, such as gender and skin color (Huston, d’Ouville and Willis, 2003) or physical attractiveness (Kamins, 1990), but few have analyzed congruence in the broader sense. Purchase/ Buying Intention Endorsers who are liked, perceived to be trustworthy, expert, and attractive, are said to have more positive influences on advertisement believability and brand image,which can contribute to purchase intentions. They possess the ability to arrest and lure readers to an advertisement, thus making the communication more effective. Goldsmith et al. (2000) claimed thatcredible endorsers have been shown to have amore positive effect on consumer’s attitude towards the advertisement. Crediblespokespersons are perceived to be moresocially and intellectually competent, andhave higher levels of integrity which makesthem more persuasive (Till Busler, 1998). These credible endorsers have the ability tosignificantly increase purchase intentions(Liu et al. , 2007; Pornpitakpan, 2003;Erdogan, et al. , 2001). Past researches suggest that messagesource characteristics affect the consumer’sattitude towards the advertisement which inturn affects their attitude towards the brand(Goldsmith et al. , 2000; Shimp Gresham, 1985). Emotions and attitudes formedtowards an advertisement predict brand attitudes (YooMacInnis, 2005). In addition, Brown and Stayman (1992) claimed that there is a consistent relationship betweenattitude towards the advertisement andattitude towards the brand and purchaseintentions. McKenzie et al. (1986) stated thatconsumers are said to have a tendency topurchase products from brands where theydevelop positive attitudes (Goldsmith et al. ,2000). There is a consistent pattern showingthe effect of attitude towards the brand on purchase intentions. Lineage/Bloodline/Heredity Advertising literature also emphasizes the influence of cultural variables in advertising effectiveness (McCracken, 1989; Paek, 2005). McCracken (1989) argued that â€Å"the success of celebrity-endorsed advertisements depends on whether the endorser is meaningful within a culture’s consumer values and norms†. In McCracken’s Meaning Transfer Model, he claims that celebrity endorsers contain a broad range of meanings such as demographics, personality, and lifestyle. These meanings are transferred from the endorser to the product, and afterwards, from the product to the consumer. It is important for advertisers to understand the culture of their market for them to be successful. This is because â€Å"consumers respond to advertising messages that are congruent with their culture, thereby rewarding advertisers who understand that culture, and who tailor advertisements to reflect its values† (Paek, 2005). Hofstede (1984) describes spokespersons as ‘cultural heroes’ because they serve as role models, and they possess characteristics that are looked upon by society. Typically marketers are defined to have the ability to control the behaviors of customers, but actually they have neither power nor information for that. Marketer may influence their buying behavior but not control. Several individual and not individual affect consumer behaviors. Motives, perceptions, attitudes, experiences, self concept, values can be considered as individual factors. And not individual factors can be expressed as, culture, profession, family, reference groups. Culture Culture is the complex of beliefs of human societies, their roles, their behavior, their values, traditions, customs and traditions. Culture is an extremely important concept to understand consumer behavior and that needs to be examined. Culture is the sum of a shared purpose among members of society, customs, norms and traditions. The basic reason of person’s desire or determination is culture. Geographical regions and religions are essential in the formation of sub-culture. The preference of individuals who live very close to each other can be different. Individuals belonging to different have different sub-culture values, attitudes and social structures of the members of other sub-culture. These differences, sub-cultural segmentation of the market activity has made an important variable. It is important to know thecharacteristics of the sub-culture in creating the marketing mix price, brand name identification, promotionalactivities and product positioning. Social groups, although they don’t show in a formal process of similar lifestyle shows are groups formed by individuals. There are several features of social class. First, the behavior of members of the social class structure, education levels, attitudes, values and communication styles are similar, and these characteristics are different from other social class members. Second, individuals’ status is determined according to their societies. Third, social classes are determined not by according only one variable, also by such variables like education, income, living area, activities and values. Demographics Endorsement Attributes †¢ Physical Attractiveness †¢ Popularity †¢ Source Credibility †¢ Brand Congruence †¢ Bloodline/Heredity/ Lineage Buying Intention H2 H1 Figure 1. Research Framework H1: There are no significant differences in the level of effectiveness of endorsement attributes when respondents are grouped according to demographics. H2: Endorsement attributes significantly contribute to buying intention. Methodology Research Design The research was conducted to know the effectiveness of endorsement attributes and its impact to consumer buying intention. The study used Descriptive Diagnostic Method to determine the endorsement attributes and its impact on consumer buying intention. Descriptive research (Kothari,2004) is used for studies that are concerned with describing the characteristics of a particular group, whereas Diagnostic research determines the frequency with which something occurs to its association with something else. The data had been carefully studied and statistically interpreted as what they implied. The collection of data was in the form of questionnaires that were floated to the individual respondents. These questionnaires contained specific set of questions in order to obtain useful data that would lead the researchers to meet the goals and objectives that were set for the study. Respondents Majority of the respondents were randomly selected when the researchers floated the questionnaires. There were 200 respondents for the study. The respondents in this survey consisted of 101(50. 5%) males and 99(49. 5%) females. About 127 (63. 5%) young professional and 73(36. 5%) students. It was discovered that respondents 105(52. 5%) are from the urban area and 95(47. 5) of them come from the rural area. The majority of the respondents’ nationalities were Filipino with the total number of 109 (54. 5%) respondents followed by the foreigners with the number of 91 or a 45. 5 %. Data Gathering Tool Relevant information, researches, and data were gathered through primary and secondary sources. Primary information and data were generated with the use of questionnaires made and floated by the researchers. These questionnaires were sent out to the consumers who are particularly students and young professional. Part of the questionnaire included direct questions regarding the buying intention of consumers on several factors on the effectiveness of the advertisement. Secondary sources of data came from published materials like journals, theses, books that were obtained from Saint Louis University Library and other sources found from reliable websites in the internet. Instrumentation The questionnaire consisted in two blocks. The first block of the questionnaire focuses on the demographic profile of the respondents. The second block of the questionnaire is divided into five parts, with each measuring the physical attractiveness, popularity, source credibility, brand congruency and lineage/bloodline/heredity. On the left, focuses on the level of effectiveness and on the right focuses on the intention to buy. The Likert scale have been used to examine the level of its effectiveness of the endorsement if it is highly effective (4) or highly ineffective (1) and how consumers affect their buying intention where (1) indicates will not buy to (4) will surely buy. Reliability and Validity The questionnaire were tested through a pre-float, given to 25 individuals, conducted at New Lucban, Baguio City and was proven to be reliable. Cronbach’s alpha was used to prove the internal and reliability of the questionnaire. It is commonly used when Likert wanted to determine the reliability of multiple questions in a survey. Reliability Statistic for the questionnaire was conducted with a result of . 863 Cronbach’s alpha ratefor the level of effectiveness and . 877 for the intention to buy with an overall rate of . 901 which indicates a high level of consistency and reliability for the level of the effectiveness of a questionnaire. An item-total statistics was also conducted, which means the importance of the question in a survey and with Cronbach’s alpha rate of . 851. Therefore, the questions have the high level of consistency and reliability and it is valid to use in the survey. Results and Discussion This study aims to identify the endorsement attributes that influence the purchasing/buying intention of the consumers. Endorsement Attributes Table 1. Level of Effectiveness of Endorsement Attributes Indicators Mean SD Sig 1. Physical Attractiveness 2. 8795 .40254 .000 2. Popularity 2. 6075 .30141 .000 3. Source Credibility 3. 1040 .46763 .000 4. Brand Congruency 3. 1550 .61332 .000 5. Lineage/Bloodline/Hereditary 2. 7795 .53980 .000 Physical Attractiveness The overall results revealed that the physical attractiveness of the endorser has a mean average of 2. 8795 (? = 0. 01) has an effect to the consumer on how they endorse clothing. When purchasing clothing, most consumers look into how endorser would feel comfort and look presentable to them. Physical Attractiveness is one important attribute. As consumers wants a product to satisfy certain specific needs. The benefit is also a factor that consumers have in mind when purchasing clothing. Many researches in advertising and communication suggested that physical attractiveness was an important cue in how an individual judge another person at first 30 sights. It is because beauty usually made a better first impression. Because of increasing use of celebrity endorsement, attractiveness became an important dimension of source credibility (Ohanian, 1991). Popularity Popularity was measured using 12 items; an overall mean score of 2. 6075 (? = 0. 01) found out that there is a moderate effect with the popularity of the endorser regarding its effectiveness. Items regarding politicians and musicians endorsing had results, which are only slightly effective. This implies that choosing someone who will endorse a certain product also has an effect to the consumer. Leventhal (1994 in Miller 1994) suggests that celebrity endorsements are always a high-risk, high-reward situation and there is always a human element that you never know, and you have to weigh the potential risks vs. the potential rewards. McCracken (1989) suggests that endorsement is successful, when the properties of the celebrity are made the properties of the endorsed product. However, the study by Walker et al. (1992) found that the endorser, which may have certain attributes that are desirable for endorsing the product, then again, he or she might also have other, even more closely associated attributes that are inappropriate for a specific product. Source Credibility Respondents indicate their level of effectiveness when an endorser possesses trustworthiness and expertise. Source Credibility items was measured with an overall mean score of 3. 1040 (? = 0. 01) and found out that it is moderately effective. An honest/sincere person endorses food scored a highest mean of 3. 4400 (? = 0. 01) while a dependable/reliable individual endorses food items score the lowest mean of 2. 8450 (? = 0. 01). This implies that the personality of the consumers is moderately effective as the influential of the endorser through its knowledge or expertise. Source credibility was the degree to which the receiver would believe the source has certain degree of relevant knowledge and/or expertise and they choose to believe the information offered by the source (Ohanian, 1990). At first, source credibility simply meant endorser’s credibility in an advertisement (Aronson, Turner and Carlsmith, 1963). Eventually it was considered as an important factor which might affect consumers’ purchase intentions and attitudes toward advertising (Lutz, MacKenzie, and Belch, 1983). Brand Congruency An overall average mean of 3. 1550 (? = 0. 01) found out that endorsement on this items are moderately effective. Endorsing gadgets by an individual person that matches his character have an effect towards the consumer. With an overall mean result of 3. 3650 (? = 0. 01) ranked the highest by the respondents. While on the other hand, an individual that endorses food items that matches his lifestyle got the mean of 2. 9500 (? = 0. 01) being the lowest in terms of brand congruency. The term congruence is used in several research areas, particularly brand extension, co-branding, sponsoring, and endorsement. In all these cases, the aim is to assess the fit between a brand and another entity (a new product category, another brand, an event, or an individual) (Fleck and Quester, 2007). A variety of terms have been used (congruence, fit, link, match up effect, etc. ) but the general concept is the same. Lineage/Bloodline/ Hereditary Respondents indicated that the mean for that of an individual with an alien foreign citizenship who endorses gadgets 2. 7795 (. 03817) revealed that it is slightly effective in relation with their lineage/bloodline/heredity. The overall results revealed that the lineage/bloodline/heredity of the endorser has a mean average of 2. 7795 (. 03817) has an effect to the consumer on how they endorse gadgets. This implies that most consumers tend to buy gadgets which are endorsed by aliens who have a foreign citizenship. Consumer Buying Intention Table 2. Intention to Buy based on the Endorsement Attributes Indicators Mean SD Sig 1. Physical Attractiveness 2. 7215 .29872 .000 2. Popularity 2. 3820 .57176 .000 3. Source Credibility 2. 9005 .34793 .000 4. Brand Congruency 2. 9450 .42494 .000 5. Lineage/Bloodline/Hereditary 2. 4885 .43677 .000 Physical Attractiveness Respondents indicated their intention to buy when an endorser is physically attractive and was measured with an overall mean score of 2. 721 (? = 0. 01) An elegant person who endorses gadgets has the highest mean of 2. 5850 (? = 0. 01) while a sexy individual who endorses food items score the lowest mean of 2. 6350 (? = 0. 01) This indicates that the decision of the consumers is that they most likely will not buy as the influence of the endorser with regards through his/her physical attractiveness. Popularity Popularity was measured using 12 items; an overall mean score of 2. 3820 (? = 0. 01) revealed that consumers will most likely not to buy in relation with the popularity of the endorser regarding consumer’s buying intention. Athletes endorsing food items rated a mean of 2. 9000 (? = 0. 01) which is the highest rate among the 12 items. A politician who endorses clothing has the lowest rate with a rated mean of 1. 7500 (? = 0. 01). This implies that athletes who endorse food items have a great influence in a consumer’s intention to buy goods. Hence, a politician endorsing clothing is not influential as compared to the latter. Food Products especially Cereals has used top-notch athletes to grace the cover of their box for decades. Now, more than ever, the use of celebrity athletes to endorse food products is mainstream advertising. Michael Phelps and Frosted Flakes. Eli and Peyton Manning promoting Double-Stuff-Oreos. No doubt, these celebrity athletes can sell the goods. Source Credibility Respondents indicate their intention to buy when an endorser possess trustworthiness and expertise. Source Credibility items were measured with an overall mean score of 2. 9005 (? = 0. 01) and found out that they will most likely buy. Results of this study found that, honesty and sincerity was significantly associated with buying intention, in addition, this result coincides with studys result of (Yoon, et al,. 1998) as they found that three dimensions of endorser credibility have normal significant with buying intention. A number of empirical studies have found that credible endorsers positively influence consumer attitudes toward brand, advertisement, and consumers’ purchase intentions (Agrawal Kamakura, 1995; Kelman 2006; Amos et al. , 2008). Brand Congruency An overall average mean of 2. 9450 (? = 0. 01) found out that the intention of consumers are most likely to buy as there is brand congruency. Endorsing gadgets by an individual person that matches his character have an effect towards the consumer. With an overall mean result of 3. 0250 (? = 0. 01) ranked the highest by the respondents. It is similar based on the nationwide survey under Solar, where 57 percent of selfies said their priorities for the next two years would be to acquire gadgets while 49 percent also cited having a car/vehicle. While regarded as the â€Å"me, me, me† generation, the Sun Life study suggested that these selfies also aspired to be financially independent by having a business and properties while waiting to start their own families. This may be because respondents come from the so-called â€Å"selfie† generation—a new breed of young adults without financial dependents who form a growing consumer powerhouse in this country. Their typical two-year priority is to splurge on lifestyle-related consumer items like gadgets and cars. (Dumlao, 2013) Lineage/Bloodline/Hereditary The overall results revealed that the lineage/bloodline/heredity of the endorser has a mean average of 2. 2885 (? = 0. 01) this implies that most consumers will most likely not to buy. However, for food items endorsed by either an individual with alien foreign citizenship or a natural born Filipino, the consumers are most likely to buy. This may be because of Maslow’s Hierarchy of Needs where food belongs to the Biological and Physiological needs which must be satisfied first while fashion and gadgets on higher levels like Social Needs and Self-esteem needs. Demographics and Endorsement Attributes Table 3. Demographics and Endorsement Attributes Indicators Demographics Mean SD Sig Physical Attractiveness Filipino 3. 0156 .41481 .000 Foreigner 2. 7165 .32016 Popularity Rural 2. 5705 .25552 .002 Urban 2. 6410 .33532 Source Credibility Male 3. 0703 .59170 .000 Female 3. 1384 .29057 Student 3. 3671 .45858 .001 Young Professional 2. 9528 .40254 Rural 3. 1179 .29499 .000 Urban 3. 0914 .58262 Filipino 3. 1991 .61002 .000 Foreigner 2. 9901 .11358 Brand Congruency Male 3. 2475 .73900 .000 Female 3. 0606 .43444 Student 3. 3356 .49367 .000 Young Professional 3. 0512 .65196 Rural 3. 0084 .38028 .000 Urban 3. 2876 .74275 Filipino 3. 3771 .67311 .000 Foreigner 2. 8890 .39594 Lineage/Bloodline/Hereditary Rural 2. 7011 .42011 .000 Urban 2. 8505 .62236 Filipino 2. 7055 .64000 .000 Foreigner 2. 8681 .37175 Physical Attractiveness In the first of Table 3, it shows that physical attractiveness of an endorser is significant and it has an effect in terms of its nationality. It implies that it is important for an endorser to have the physical qualities of a person whether Filipino or foreign to make the advertisement effective. Bers and Rodin (1984) pointed out that children increasingly focus their comparisons on attributes they regard as personally important as they grow older, with physical attractivene