Mcdonalds Swot Essay Example for Free

Mcdonalds Swot Essay-Strong brand name, image and reputation McDonalds is the 1 fast food restaurant by sales with more than 31,000 restaurants serving burgers and fries in almost 120 countries. -technology McDonalds in Brazil is currently studying the installation of internet addition terminals in some outlets as well as enabling customers to order online, this will reduce the time lag time between a customers orders and pick up of order. -Marketing Strategies Adults and children from all over the domain of a function know that Ronald McDonald is the face of restaurant chain. When costumers think about fast food they think about McDonalds first. -Focus on costumers McDonalds restaurant has a strategy that they call PLAN TO WIN the five elements of this blueprint to win are PEOPLE, PRODUCTS, PLACE, PRICE and PROMOTION. This Plan, combined with financial discipline, has delivered strong results for companys shareholders. -Great training Strategies McDonalds is very serious on training managers. They have its own program to train managers the most professionally, which is called ground beef University (the closes one to Aurora Il.Is located in Oakbrook Il. ) As a result they have many effectual managers who can help company development well. WEAKNESSES -Unhealthy food image McDonalds has been impacted by oppose press handle the documentary Supersize Me in which they blame the restaurant of contributing to obesity in our society. -Competition McDonalds has to compete with many strong brand name in fast food industry such(prenominal) as Burger King and Wendys. -Legal Action McDonalds has been involved in a number of lawsuits and other court-ordered cases in the course.McDonalds force many others restaurant, company of just a coffee shop to turn their brand name because of keeping MC letters. -Dissatisfied Franchisees They are beginning to become very dissatisfied with the fees that McDonalds are forcing them to pay for using their notorious fast-food brand. As a result many franchisees are selling their businesses. OPPORTUNITIES -Healthy Foods McDonalds can develop new healthier products, more salads healthier desserts and maybe a vegetarian burger. -Coupons In this economy people are attracted to coupons (savings).Burger King and Wendys do this a lot. -Go Green McDonalds should look green energies and green packaging solutions and incorporate these findings as a part of their marketing strategies and advertisements. -Allergens McDonalds should cater optional allergen free food items, such as gluten free and peanut free. THREATS -Public Health With a evolution number of obesity cases among Americans, McDonalds will continued to be overshadowed by their previous product offerings, like their supersize Meal and their slim salad selection.-Competition There are many new fast food brand give in to the market, Also more casual dining restaurants are increasing their burger offering and decreasing the price. If costumers are not really on a hurry they may choose this kind of restaurant instead of a fast food restaurant. Some of the restaurants that are doing this are, Chilis, TGI Fridays and AppleBees. -Environmental Issues This is one of the hottest topics all over the world. If McDonalds keeps using HCFC-22(This is a colorless gas, commonly use as propellant and refrigerant.Is 1810 times as stringy as carbon dioxide) it may lose customers, especially those who really care about the earth. -Contamination Any taint of the food supply, especially E-coli. -They are a bench mark for creating Cradle to Grave marketing. Children grow up eating and enjoying McDonalds and then continue to adulthood. They entice children as young as one category old in to their restaurants with special meals, toys, playgrounds and popular movie character tie-ins. They have been criticized by many reboot advocate groups for their marketing practices towards children which are seen as marginally ethical.